X Preview New Bookmark Alerts In-Stream
X is testing out some new in-feed prompts for your bookmarked posts, which will show up at regular intervals to remind you of the content that you’ve previously tagged in …
DIGITAL MARKETING
Meet the 7 Most Popular Search Engines in the World
2023 was a particularly transformative year for search, witnessing significant advancements in search engine algorithms, artificial intelligence integration, and user experience enhancements. Understanding the mechanics of each search engine goes …
7 Google Ads Shortcuts For Better Results With Less Effort
PPC management can suck up some major time if you’re focusing on elements that don’t matter, unnecessarily bloating your account, or skipping time-saving tools. These seven Google Ads shortcuts and …
X Starts Displaying Sports Gambling Odds In-Stream, Powered by BetMGM
After announcing its new partnership with BetMGM late last month, X has now released its new display of sports betting odds in-stream, just in time for the Super Bowl this …
Threads Plans to Deprioritize Political Discussion Through New Recommendations Approach
Yeah, I’m not sure that this aligns with the key strengths of a real-time social discussion app. Today, Instagram chief Adam Mosseri has announced that both Instagram and Threads are …
Google Launches Next-Level AI System, Renames Bard to Gemini
I mean, really, “Bard” was a pretty crappy name anyway. Today, Google has announced the launch of its next generation AI chatbot tool, while it’s also renaming “Bard” to “Gemini”, …
How to categorize customer data for actionable insights
Marketing success depends on truly understanding your customers. But how do you make sense of it all with the deluge of customer data flooding modern companies? The answer lies in …
Meta Challenges EU Regulations Around Supervisory Fees
EU tech regulations continue to pose challenges for social media providers, though this one seems more like fine-tuning, in terms of the specific regulations included within the latest requirements. Today, …
Reddit Publishes Report Into How the Platform Is Influencing Purchase Decisions
Reddit has published a new guide which looks at how consumers are increasingly relying on real people’s opinions and recommendations, via Reddit, in order to better inform their buying choices. …
Meta Shares Notes on the Development of Its AI-Based Ad Targeting Systems
Looking to get a better understanding of Meta’s evolving, AI-driven ad tools, and how machine learning is helping to drive better results for its ad partners? This week Meta held …