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DIGITAL MARKETING

Facebook Tests Generative AI Prompts for Better Post Captions

by Jane Adams
Facebook Tests Generative AI Prompts for Better Post Captions

Thanks, I hate it. That’s the first thought that came to my mind when I saw this new feature in testing on Facebook, which enables you to create a post …

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Get Ready For Google’s INP Metric With These 5 Tools

by Jane Adams
Get Ready For Google’s INP Metric With These 5 Tools

Interaction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 4, 2023. Optimizing for INP …

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Snapchat Announces New Round of Layoffs, Affecting 500 Roles

by Jane Adams
Snapchat Announces New Round of Layoffs, Affecting 500 Roles

Snap Inc. has announced a new round of layoffs, with the company set to cull 10% of its global workforce as it continues to rationalize costs, and re-focus the business. …

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A Complete Guide for Local SEO

by Jane Adams
A Complete Guide for Local SEO

One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google …

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Meta Will Label AI Images Across Facebook, Instagram, & Threads

by Jane Adams
Meta Will Label AI Images Across Facebook, Instagram, & Threads

Meta announced it will start labeling images created by AI across Facebook, Instagram, and Threads in the coming months. The move comes as AI image generation tools grow in popularity, …

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Meta Outlines New Approaches to Generative AI Transparency

by Jane Adams
Meta Outlines New Approaches to Generative AI Transparency

With the use of generative AI on the rise, Meta’s working to establish new rules around AI disclosure in its apps, which will not only put more onus on users …

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YouTube Expands Youth Safety Measures for Safer Internet Day

by Jane Adams
YouTube Expands Youth Safety Measures for Safer Internet Day

YouTube’s marking Safer Internet Day with some expanded measures to help keep young users safe, including updates to its in-stream “Take a Break” prompts, a broader roll out of content …

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X is Developing a New ‘Articles’ Content Option for Long-Form Posts

by Jane Adams
X is Developing a New ‘Articles’ Content Option for Long-Form Posts

Elon Musk wants to make X people’s main source for news updates, repeatedly touting his “everything app” as a competitor to mainstream publishers, and the only platform willing to tell …

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TikTok’s Prompting Users to Download a New, Dedicated TikTok Search Shortcut

by Jane Adams
TikTok’s Prompting Users to Download a New, Dedicated TikTok Search Shortcut

TikTok’s looking to get more people searching for more stuff in the app, with new prompts that look to get users to download a dedicated TikTok Search shortcut that can …

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LinkedIn Rolls Out New AI Features To Make Networking Easier

by Jane Adams
LinkedIn Rolls Out New AI Features To Make Networking Easier

LinkedIn has introduced new AI-powered features to improve the networking experience on its platform. These updates come at a time when many professionals are re-evaluating their careers and looking to …

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