Chances are you’ve landed on a 404 error page before. Whether you’ve arrived on a 404 error page because of a simple typo or because you were seeking a page that no longer exists, most people find being unable to find what they’re looking for to be a frustrating experience. A major part of running a successful website is staying alert for errors like broken pages or slow performance. However, sometimes there are problems you just can’t avoid, and 404 errors are among them. The good news? With a little ingenuity, you can transform your 404 error page into a marketing asset.
DIGITAL MARKETING
Essential GA4 Reports You Need To Measure Your SEO Campaigns
It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community …
Most marketing managers forced to execute strategies they had no say in
More than half of marketing (53%), sales (55%), and customer experience (57%) managers report being sidelined during strategic discussions, yet are still expected to execute plans. This is according to …
8 Ways To Supercharge Your Alt Text SEO Strategy
Alt text. You know it’s important for SEO. In fact, Google has stated that alt text is a ranking factor. And with the increasing rise of visual search, describing your …
Microsoft Doubles Down On AI To Transform How People Work & Search
Microsoft recently unveiled several new AI-powered innovations to enhance search technology and boost workplace productivity. Key announcements include: Visual Search in Bing Chat Bing Chat Enterprise Microsoft 365 Copilot While …
Pinterest Adds Mobile Deeplinking to Drive More Purchase Activity
Pinterest is adding another way for brands to drive traffic from the app, with deeplinking from Pins that will direct users back to a specific page in the respective retailers’ …
Twitter Tests Reformed ‘Articles’ Section to Facilitate More Long Form Content
Twitter 2.0 looks set to continue its trend of re-animating previously in-development Twitter features, and framing them as new opportunities, with its recently retired long-form content option ‘Notes’ set to …
Google’s Tips To Enhance Your Business Reputation & Trust
Google recently offered guidance on how businesses can build customer trust through a document published on the Google Merchant Center. The recommendations center on four primary areas: Establishing business legitimacy …
TikTok Announces New Music Licensing Agreement with Warner Music
TikTok has announced a new partnership with Warner Music, which will see TikTok gain license to Warner’s full music library for use on TikTok, TikTok Music, CapCut, and in TikTok’s …
TikTok Announces New Content Partnership with FIFA for the Women’s World Cup
TikTok has announced a new partnership with FIFA which will see the platform host a range of exclusive content during the FIFA Women’s World Cup 2023, which kicks off this …