I recently taught some martech workshops (in person!) and received numerous fascinating questions from stack leaders. Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher …
The sunsetting of third-party cookies and evolving privacy regulations impact how companies gather and use consumer data. A customer data platform (CDP) is a spectacular tool for unifying, segmenting and …
Marketers are known as the “creative ones.” They always come up with tag lines and quirky campaigns. However, creativity doesn’t always mean innovation, especially if that helps the business move …
You’ll need a solid technical marketing strategy if you sell a complex product or service.
With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment. Yet, …
Within the social media epoch, influencer marketing has seized the spotlight as an innovative catalyst in the territory of brand promotion. It harnesses the power of relatable, trusted personalities to …
This is interesting. YouTube’s testing a new quiz option in the mobile app, which is designed to help users learn more about topics of interest, while also helping YouTube get …
In today’s fast-paced and highly competitive business landscape, Micro-, Small, and Medium-sized Enterprises (MSMEs) face numerous challenges when establishing their presence and standing out among competitors. Building a strong brand …
Apple’s recently announced Safari 17 brings several key updates that promise to enhance user experience and web page loading times. Unveiled at the annual Worldwide Developers Conference (WWDC23), two new …
![SEO Trends 2023, According To 24 Experts [Ebook]](https://www.searchenginejournal.com/wp-content/uploads/2022/12/seo-trends-slider-63901921afdbb-sej.jpg "SEO Trends 2023, According To 24 Experts [Ebook]")
In a fast-paced industry like SEO, a lot can happen over the course of a year – which is why you want to make sure you stay ahead of the …