CCPA to finalise coaching centre advertising guidelines to curb false claims: Check the the proposed dos and don’ts

The Central Consumer Protection Authority (CCPA) announced plans to establish clear guidelines for coaching institutes, aiming to tackle deceptive advertising practices. A dedicated committee, formed by the CCPA, recently convened its first meeting to deliberate on draft guidelines. These guidelines aim to prevent coaching institutes from misleading consumers by making exaggerated claims about their success rates or the number of successful candidates, which could potentially mislead prospective students.Officials from the Consumer Affairs Ministry emphasized the committee’s recognition of the pressing need to expedite the finalization of these guidelines, ensuring their prompt issuance.
Prescribed dos and don’ts in CCPA’s draft guidelines
Coaching institutes are now required to provide specific details in their advertisements.

  • Alongside successful candidates’ photos, an advertisement should include their rank, the course they opted for, course duration
  • The advertisement should also clarify whether the course is paid or free.
  • Exaggerated claims like guaranteeing 100% selection or job assurance for candidates in preliminaries or mains are prohibited
  • Any disclaimer or essential information must be presented in the same font size and style as the main advertisement claim.
  • These details must be prominently placed and easily visible within the advertisement layout.

Penalty for misleading advertisements
The coaching sector will face penalties for deceptive advertisements in accordance with the Consumer Protection Act of 2019. Clear guidelines will soon be issued to provide detailed instructions to all involved parties, as highlighted in the statement.
Previously, the Central Consumer Protection Authority (CCPA) proactively addressed misleading advertisements by coaching institutes. As a result, CCPA has taken action by issuing notices to 31 coaching institutes for deceptive advertising practices. Subsequently, fines were imposed on 9 of these institutes due to their misleading advertisements.
CCPA Committee
Rohit Kumar Singh, Secretary of the Department of Consumer Affairs and Chief Commissioner of CCPA, leads the committee responsible for drafting these guidelines. Alongside Singh, the committee comprises members such as the Commissioner of CCPA, representatives from the Department of Personnel & Training (DoPT), Ministry of Education, National Law University (NLU) in Delhi, as well as individuals from institutions like FIITJEE, Khan Global Studies, and Ikigai Law, among others.

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