Charlotte Tilbury has stellar year as new and legacy products hit the spot

Puig’s Charlotte Tilbury had a strong 2022 with the company reporting higher sales and profits in its annual results that have just been filed at Companies House.

The business — whose full name in Charlotte Tilbury Beauty Limited — said turnover rose 38% to £310.3 million. And while the gross margin was flat at 62%, pre-tax profit rose 30.6% to £10.5 million. EBITDA was up 29.1% at £11.7 million.

The company said its growth in turnover for the year “was attributable to the strong performance in the UK market, as well as significant growth across the European, Middle East and Australian markets through both physical and online channels”.

And it added that its product proposition was “stronger than ever” across the core categories of complexion, colour, and skincare with “leading product innovation”, such as the launch of the new Beautiful Skin product franchise that includes foundation, concealer and bronzer. 

Its strong performance wasn’t only on the back of new launches such as that one, but due to existing “powerhouse product franchises” such as Magic Cream, Airbrush Flawless Finish and Pillow Talk. 

During the year, the company continued to “build its brand authority and awareness” with celebrity link-ups to support launches, major media campaigns and takeover events, especially around the festive season, Eid and Lunar New year.

It also focused heavily on digital with the launch of Foundation Finder to help shoppers find their colour match online, plus shoppable masterclasses, virtual consultations, and a metaverse virtual store.

The company ramped up its employee numbers during the year too, rising from 576 at the end of 2021 to 706 by December 2022.