Still, a number of mainland gamers have derided this novel marketing ploy by Maxsun, owned by Shangke Information Technology.
“This promotion has limited appeal because GPU [graphics processing unit] sellers should focus on their target market,” said Helen Ding, a gamer from northeast Liaoning province. “Those who want the game don’t want to buy a new GPU.”
Mainland gamer Richard Chen was one of those who pre-ordered a physical copy of the deluxe edition of Black Myth: Wukong that costs 1,998 yuan. “I won’t buy a new GPU for the game because it isn’t worth paying around 5,000 yuan for the game [under that promotion],” he said.
The global video gaming GPU market is forecast to reach US$15.7 billion in 2029, up from a projected US$3.7 billion this year, according to market research firm Morder Intelligence.
Over the past few years, graphics cards – once Nvidia’s bread-and-butter business – have been surpassed by demand for the US company’s advanced GPUs used for training artificial intelligence systems.
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