It’s never too early to start preparing for the cold months ahead in the fall and winter. In fact, the fashion world long ago determined that the beginning of summer is the best time to focus on outerwear and knits. Because while the temperature is still currently on the rise, the fall and winter 2024 campaigns are rolling out, as a reminder that colder days are always in our future. This season is no different, and Fendi is already preparing for those autumn camping trips to see the leaves change, or those late nights in the city when you need a lightweight jacket to get you through. And, undoubtedly, more brands will soon follow with sweater-weather inspiration and campaigns filled with your favorite faces shot by the moment’s hottest photographers. So, check back here often as we track the latest surprise stars and eye-catching images of the season.
Donna Karan
The Donna Karan relaunch continues, this time with “Reflections on Women,” a celebration of a modern woman’s multifaceted nature, emotions, worldview—and sense of personal style. Like DK’s “In Women We Trust” campaign last season, “Reflections of Women” stars some of fashion’s most iconic faces. Together, Christy Turlington, Amber Valletta, Alek Wek, Karen Elson, Imaan Hammam, Eva Herzigova, Edie Campbell, and Liu Wen exude immense power in the Mikael Jansson-shot images.
Donna Karan
Hints of gold and olive green are highlighted in an otherwise black-and-white palette. The focus remains mostly on silhouette and texture in the form of sequins, suede, and leather. The models are reflected off gold walls and mirrors, adding a luminescent effect to the dark images, bringing to mind a walk along Central Park in the autumn dusk. There’s a chill in the air, the sun is just setting, but street lights, taxis, and storefronts light the way.
Marc Jacobs
Marc Jacobs is fun. Marc Jacobs is legendary. It’s fearless, for the bad bitches, marvelous, sexy, and powerful. These are the words used by Marc Jacobs’s fall 2024 campaign stars to describe the brand. Cardi B, Irina Shayk, Lil Uzi Vert, Alex Consani, and Gabbriette shared these adjectives in a video posted to the Marc Jacobs Instagram account. But it’s the corresponding images that prove them true. Cardi B pops against a carpeted, deep red background, the graphic black-and-white sequined zebra pattern of her dress allowing for a striking effect as she shows off a top-handle bag. In another image, black, white, and red meet again, this time in the form of a fur jacket and a leather Tote Bag. The shots by Harmony Korine are striking, and they’re also fun, legendary, fearless, and definitely “for the bad bitches.”
Tory Burch
Vittoria Ceretti, Mona Tougaard, and Chu Wong are on a dream summer vacation in Lisbon, Portugal in Tory Burch’s fall 2024 campaign. Volume, silhouette, and texture rule supreme in the form of sheer sequin shirts that sparkle in the setting sun and wool coats tailored to perfection. Color is not forgotten either, most successfully employed in geometric leather skirts, rendered in a bright blue and shocking orange. The photos—shot by Jamie Hawkesworth—are inviting, and the women even more so. You want to join in on this girl’s trip, grab your own matching hooded top or top-handle bag, and jump right into the water with them.
Ferragamo
Ferragamo is returning to its Florentine roots for the brand’s latest campaign. Modernity meets tradition as Maximilian Davis’s designs find a backdrop in the historic streets of the Italian city. Shot by Juergen Teller, the images show the daily life of the Ferragamo man and woman. The stars of the campaign are friends of the house. Model Raquel Zimmermann—who represents the quintessential Renaissance beauty—sits among works of art in the Palazzo Corsini while graphic designer Peter Saville—who recently redesigned the brand’s logo—lounges among sculptures in the Galleria Romanelli. Davis and Teller take the viewer along for this tour of the city and collection, proving the clothes deserve their place among some of Florence’s greatest sights.
Y-3
Gabbriette and A$AP Nast may be the faces of Y-3’s fall 2024 campaign, but the real star of the Max Vadukul-shot images is New York City. Titled “A Love Letter to New York,” black-and-white photos place the two models among the movement of the city’s streets. Gabbriette evokes The Matrix’s Trinity, climbing up a fire escape in a black trench coat, while Nast dances through the streets of Harlem, just blocks away from his childhood home. The pair are clothed in all-black pieces from Y-3’s fall range, which focused on the concept of Hyper-Natural and the intersection of organic and synthetic. The athletic ethos of Yohji Yamamoto’s designs is once again on display, with bold stripes running down Gabbriette’s one-arm mesh dress and platform sneakers allowing her to reach new heights.
Y-3
A return to NYC was important for Y-3, as the brand called the city home for five seasons in the early 2010s. Similarly, Vadukul cherished the setting, as he traveled to New York back in 1984 to shoot Yamamoto’s Fall/Winter collection. “Shooting for Y-3 in New York felt like returning home,” Vadukul said. “The city’s architectural grandeur and diverse people continue to inspire my black-and-white photography. The essence of my photography lies in this interplay, making each visit to New York an inspiring and creatively fulfilling experience.”
Balenciaga
Balenciaga ambassadors Kim Kardashian and Isabelle Huppert, as well as Naomi Watts, have shed their A-list personas for a character study, as part of the brand’s newest campaign. They are no longer actresses or social media sensations, but owners of the Rodeo Bag, showing off their accessories in the pared-down shots.
Balenciaga
Simple photography by Nadav Kander places the women on a black stool against a white background. They’re dressed in head-to-toe Balenciaga ready-to-wear, donning signature pieces from creative director Demna’s designs, including a pair of Knife stilettos and a glimmering evening dress. They almost seem perturbed to be there, as if Kander caught them in the middle of their busy lives. But they have things to do, appointments to make—and places to bring their Rodeo Bags.
Moschino
Forget Where’s Waldo?, Moschino’s new campaign will have you playing Where’s Adrian? The brand’s newly-appointed creative director, Adrian Appiolaza released the advertising campaign for his debut collection, and if you look closely at the images by Willy Vanderperre, you’ll find Appiolaza in the back of almost every shot. The designer’s appearance is a reference to Moschino’s founder, Franco Moschino, who would similarly insert himself in his campaigns.
Moschino
The images of “Collezione 0”—as the collection is called—are festive and colorful, celebrating Milan with the stories of five different women engaging in everyday life. One shops for groceries in a chic trench and red pumps, while another browses a record store in an oversized tee. It’s an embrace of the everyday joys in life and finding love in the most unexpected places.
Loewe
It’s not uncommon to see Loewe campaigns layered with effects or filled with knick-knacks. For the brand’s fall/winter 2024 campaign, however, we’re experiencing a return to the basics, placing Greta Lee and Daniel Craig in the spotlight with no distractions: “a blunt, crudely reductionist effort” by photographer David Sims, according to the brand.
Loewe
Craig is all emotions in his campaign images, evoking the visual artist Richard Hawkins, who inspired the collection. Lee, meanwhile, provides a more serious tone, with a casual coolness on display as she perches on a stool or nonchalantly fixes her hair. Together, the pair represents two different facets of the Loewe ethos—the lurid, quirky nature embodied in an unbothered coolness.
Balenciaga
Balenciaga did not mess around when it came to promoting its redesigned “It” bag, Le City. The house tapped brand ambassador Nicole Kidman, along with known Le City fan Kate Moss and models Amelia Gray and Kit Butler to show off the available sizes, colors, and finishes of the updated accessory in a set of images shot by Mario Sorrenti.
Balenciaga
First launched in 2001, the Le City was a must-have accessory worn by everyone from Moss to the Olsen twins. Now, it has returned, and, of course, Moss is a champion of the new version as well. This time, the bag is crafted in Arena leather with Palladium Vibrato hardware. Reinforced corners, metal buckles, thimble-like studs, leather lace-strung zipper pulls, and braided handles add new, edgy elements to the accessory while maintaining the ethos of the original design.
McQueen
The energy of London beats through McQueen’s autumn/winter 2024 campaign, which marks Seán McGirr’s debut for the brand. “McQueen is a London-born brand, and has always represented an idea of London that I’m deeply attached to,” said the new label’s new creative director in a statement. “It has a very visceral kind of energy, driven by the eclectic cast of characters you see here.” The cinematic images, shot by Glen Luchford, do just that, inviting the viewer into McGirr’s city.
McQueen
Shot in East London, the images highlight the English capitol as much as the clothes, with backdrops of storefronts, concrete banks, and wallpapered homes. Still, there is no distracting from the clothing, which holds attention with its texture in the form of tufted denim, explosive shearling, and structured suiting covered in crystals. “I want to bring that energy to life with the rigor and raw feeling that makes the city’s air hum, leaning deep into its tensions—something that feels poetic and primal; powerful and real,” McGirr said. “Something that comes from people. I want to bring light to that.”
Louis Vuitton
Virginia is for lovers, so goes the state’s slogan which Pharrell Williams brought to Louis Vuitton when he took up the job as head of menswear last year. It’s fitting, then, that the house would name another Virginia native, Terrence LeVarr Thornton, AKA Pusha T, as its newest house ambassador. Pusha T was initially discovered by Williams himself back in 2001, when he was performing alongside his brother, No Malice, in the hip-hop group, Clipse. Now, Pusha T’s partnership with Williams continues into the sartorial sphere. The news of Pusha T’s involvement with Louis Vuitton plays upon the brand’s theme of merging fashion with culture, specifically music, as Pusha T is known for his personal style, but also his decades-long career as a musician and lyrical storyteller.
Fendi
All eyes are on Fendi’s global menswear ambassadors in the brand’s new fall/winter 2024-25 campaign. There is nowhere to hide on the sleek glass-and-metal set designed by Italian artist Nico Vascellari, leaving actors Nicholas Galitzine and Zhang Ruoyun—and the clothes they’re wearing—at the center of attention.
Two styles are shown off on the respective men, with Galitzine portraying a more outdoorsy look in a canvas jacket with a corduroy collar and his Siesta bag—the perfect high-fashion impromptu pillow for a glam-camping endeavor. Ruoyun, meanwhile, embraces a look that might be more at home in a big city—a wool suit and the Peekaboo ISeeU bag, big and intimidating in its slate gray colorway. The two men, together, prove the versatility of not only the Fendi man, but Silvia Venturini Fendi’s latest collection.