Coach announced on Wednesday the recruitment of American professional basketball player Jayson Tatum as the U.S. luxury brand’s new ambassador, coinciding with a new campaign featuring Spring 2024 watches and sunwear.
Serving as part of the Tapestry-owned brand’s Spring 2024 campaign, Tatum makes his debut in photography featuring Coach’s Jackson Watch complete with a gold tone chronograph and green dial, and the timeless Gradient Keyhole Square Sunglasses finished with house codes like a hangtag.
“I’m very happy to welcome Jayson to the Coach family,” said Coach creative director Stuart Vevers. “Jayson is an inspiring individual who captures the spirit of confidence and authentic self-expression at the heart of Coach. I admire his dedication to his community, as well as how he explores and celebrates who he is through his personal style. I look forward to our collaboration and to exploring Coach’s fashion language through the lens of his story and style.”
Tatum is an NBA star who forged his own path in the sports industry, alongside his philanthropic passions.
From establishing The Jayson Tatum Foundation to providing resources, opportunities, and education to underprivileged children and families, to being a multi-time All-NBA First Team selection — Tatum has created a career as an ambitious individual who shares Coach’s spirit of optimism and endless possibility, said Coach in a press release.
“This partnership is a bit of a full circle moment for me,” said Tatum. “I’m always trying to push my own limits, and I look forward to working with a brand, like Coach, which celebrates this.”
Earlier this month, Coach officially ventured into the hospitality industry with the opening of The Coach Restaurant and Coach Coffee Shop at Grand Indonesia Mall, in Jakarta.
Copyright © 2024 FashionNetwork.com All rights reserved.