Coachtopia pops up in New York City

Tapestry’s Coach has opened a new store experience for the first time in North America, introducing its circular design philosophy. 

Dubbed ‘Coachtopia’, the experience open for the summer through August 20, transforms the ground floor of the house’s SoHo location into a one-of-a-kind space. 

Launched earlier this year, Coachtopia is a new sub-brand focused on circular craft and collaborative creativity. Through the Coachtopia beta community, a global network of Gen-Z climate activists and creatives, Coachtopia reimagines the product lifecycle from end to beginning, reducing the creation of new materials, to create new garments and accessories. 

Hence, the store was designed with architectural elements that capture the circular design philosophy behind the brand, including fixtures created of Upcrushed Leather and Coach scrap leather reimagined into custom patchwork seating and signage fabricated with upcycled materials. The space also features one-of-a-kind pieces by artists and Coach collaborators Skilset and Nicole McLaughlin. 

The new store opens with the latest drop from the Coachtopia collection, unveiling a new material, Upcrushed Upcrafted Leather, that transforms Coach leather scraps via heat and pressure into a colorful leather with a minimum 67% lower carbon footprint than similar styles in new leather. It will also introduce the Ergo in a new mini size and the Coachtopia Loop Cloud tote, as well as a playful selection of jewelry crafted with 70% recycled resin. 

Ready-to-wear can also be found, including an Upcrafted appliquè jacket and dress crafted in collaboration with New York-based Coachtopia beta community member and designer Tyler McGillivary.  

To bring the pop-up to life, Coachtopia will host a series of experiences inspired by its Made Circular principles, in August.