Cohere Beauty announced on Thursday the appointment of Tara Chacho to the role of senior vice president, business development.
With more than 20 years of experience in beauty care sales and business development across the haircare, skincare, and fragrance categories, Chaco joins Cohere Beauty from PakLab, where she served as senior vice president of sales and marketing.
Prior to her role at PakLab, Chacho was senior vice president of business development at Wormser Group, where she lead a team 8 and helped launch multiple color and skincare turnkey products as well as supplying custom packaging to Estee Lauder, Erno Lazlo, Shiseido, Astral Brands and CVS.
“As the beauty industry continues to thrive, Tara is an excellent addition to the Cohere Beauty family as we explore strategic business opportunities that support our commitment to growth,” said Christine Staples, CEO, Cohere Beauty.
“Tara’s passion for success, extensive beauty industry knowledge, and business development track record will be invaluable in propelling Cohere Beauty to greater success.”
Cohere Beauty is a leading manufacturing partner and formula incubator for beauty, personal care, hair care, and specialty brands, filling liquids, powders, fragrances, body scents, and more.
With four manufacturing locations, the Omaha, Nebraska-based firm manufactures products for some of the world’s most well-known and fastest-growing brands, including Fortune 500 companies, department stores, health specialty stores, hotels, spas, and more.
“I am excited to embark on this journey with the Cohere Beauty team and spearhead initiatives that support the company’s mission to be the partner and co-creator in bringing brand visions to life,” said Chacho.
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