Cos to show in Rome on March 26

Cos will soon be back on the catwalk, and has again selected Italy as the setting for its new show. The H&M group’s London-based premium label, which previously featured at Pitti Uomo in Florence, will stage a show-event in Rome on March 26.

The show is scheduled at 3 pm CET, and will be streamed live on Cos’s social media channels. The venue is a historic palazzo in the heart of the city, but its location is still secret. In a press release, Cos said that the recently renovated building dates back to the 15th century, and will be hosting a fashion show for the first time.
 
Cos will present its Spring/Summer 2024 collection, characterised by a focus on artisanal craftsmanship and durable garments. The co-ed show will feature a mix of the latest Atelier capsule collection and Cos’s main collection, distinctive for its minimalist design and evergreen essentials.

Cos is the H&M group’s most upmarket label, and this isn’t its first runway show. Last September, Cos showed at New York Fashion Week, having made its official runway debut on the London Fashion Week calendar in 2021. Prior to that, it featured as special guest at Pitti Uomo, in a hybrid performance with the Wayne McGregor dance company.
 
Cos was launched in 2007 and it currently operates 245 monobrand stores in 47 countries, across Europe, Asia-Pacific, the Americas and the Middle East.