Country singer Dustin Lynch has become known for his close-cropped beard as well as his chart-topping hits. And now, the artist has become an equity partner in Beard Club, a men’s grooming brand.
As such, Lynch will be involved in product development, marketing campaigns, and exclusive events. He joins NBA star James Harden, recording artist Kid Cudi, and MLB All-Star Justin Turner as partners in the brand.
“I’m excited to partner with Beard Club and join a community that celebrates individuality and confidence,” said Lynch. “Beard Club’s commitment to quality and innovative approach to grooming resonate with me. I’m looking forward to being a part of a brand I use every day: back home, in the studio, on tour, you name it. I’m hyped to join the club and make it official.”
Jason Kimball, head of brand at Beard Club, said Lynch “embodies the spirit of Beard Club. His dedication to his craft and genuine connection with his fans align perfectly with our values. We’re thrilled to welcome him to the Beard Club family and look forward to the good times ahead. We’re already working on collaborations that will speak to Dustin’s fans.”
Lynch has amassed more than 4.4 billion global streams, has nine number-one singles and four top five albums and was inducted into the prestigious Grand Ole Opry in 2018. His sixth studio album, “Killed The Cowboy,” includes his current top-10 single “Chevrolet,” which features Jelly Roll.
Beard Club products, centered around beard care, feature natural ingredients and are sold at Target and online.