Annie Bosko has been wearing Ariat boots since her grandmother gave her a pair when she was just a child. So it makes perfect sense that the brand would sign the up-and-coming country singer as its latest ambassador.
“Ariat has been a part of my journey since the very beginning and being sponsored by them is a full circle moment as they were my first pair of riding boots,” Bosko said. “They have always been my go-to for every occasion, and I feel most confident onstage when I’m wearing my Ariat boots. My boots have seen me through so many celebratory milestones, and this is yet another dream come true.”
“Annie is a longtime fan of Ariat, and we couldn’t be more proud to partner with her,” added Susan Alcala, vice president of partnership marketing at Ariat. “She is incredibly talented, and we are equally big fans of hers.”
To kick off the partnership, Bosko will perform at the opening of the new Ariat shop in Las Vegas on Thursday. She will be featured on the company’s social media sites, will appear in Ariat’s spring campaign and is currently featured on a billboard for the brand in Nashville. Ariat also plans on sponsoring future concerts for the singer whenever possible.
Bosko, a California native, has written songs recorded by Willie Nelson and Jessica Simpson, toured with Tim McGraw, Dierks Bentley and Blake Shelton, and released a self-titled EP in January.