Crocs reports another solid performance on strong international, DTC revenues

Crocs Inc. announced on Thursday a 3.6 percent lift in sales to $1.1 billion for the second quarter, on the back on surging direct-to-direct (DTC) sales, especially internationally.

The Colorado-based company said DTC revenues grew 8.9 percent, wholesale revenues contracted 1.3 percent for the the three months ending June 30.

By brand, Crocs revenues increased 9.7 percent to $914 million, on lifts in both DTC and wholesale. By region, North America revenues increased 3 percent to $489 million, and international revenues surged 18.7% to $425 million.

HeyDude revenues decreased 17.5% to $198 million.

For the quarter, net income grew to $212 million, from $229 million in the prior-year period.

“We reported record second quarter results on both the top and bottom line which exceeded our guidance on all Enterprise metrics,” said Andrew Rees, CEO, Crocs Inc.

“Strength in the quarter was led by our Crocs Brand with exceptional growth internationally. As it relates to HeyDude, we are making improvements to support long-term brand health and are focused on driving brand heat by accelerating marketing in the second half of the year.”

Earlier this month, Crocs partnered with Apparel Group India to expand its retail network across North and East India with Apparel Group as Crocs’ exclusive retail licensee for the region.