David Yurman reveals Iris Law and Fei Fei Sun as new brand ambassadors

David Yurman has announced model and actress Iris Law and model Fei Fei Sun as its newest global ambassadors, debuting in a series of five campaigns throughout the year.

Beginning with the Sculpted Cable and Modern Cable this spring, the campaigns — directed by the Durimel Brothers and styled by Carlos Nazario in Los Angeles — tell the story of women paving their own way in life.

Photographed by Tyrone Lebon in the hills of Santa Monica, both Law and Sun are styled in the brand’s iconic Sculpted Cable bracelets as they are depicted making choices that ‘carve their own path’. The double entendre communicates the time-honored process of carving timeless unique designs that continue to evolve over time, therefore creating their own path in life, said the New York brand in a press release.

For Modern Cable, Law appears in a series of joyful moments shot at Bar Marmount in Los Angeles,  showing an innovative update to the cable bracelet with a more sleek and youthful appearance.

“When envisioning our campaigns, we always look to the arts for inspiration – whether it be the creative instincts of our artisans, the brand’s history rooted in art and sculpture, or talent that captivates us with their individuality,” said Evan Yurman.

“Iris and Fei Fei are unique and authentic in their work, inspiring their fans and followers through their passions, self-expression and beauty. It’s a pleasure to welcome them into the David Yurman family and to see our jewelry come to life through the creative lens of such talented individuals.”

The Sculpted Cable campaign launches March 4, with campaigns highlighting the Modern Cable, Madison, Stax + Crossover, Lexington, Amulets & Elements collections, following shortly in 2024.

In late January, David Yurman revealed its first-ever men’s high jewelry collection, alongside Michael B. Jordan as its newest global brand ambassador.