Designer Brands names Sarah Crockett as chief marketing officer of DSW

Designer Brands Inc. announced on Monday the appointment of Sarah Crockett as chief marketing officer (CMO) of DSW Designer Shoe Warehouse, effective June 6, 2024.

In this role, Crockett will oversee the planning, development, and execution of all marketing and advertising initiatives for DSW’s nearly 500 U.S. store locations and its e-commerce platform, DSW.com. Her responsibilities will include enhancing DSW’s brand awareness, driving customer engagement, and ensuring consistent brand messaging.

“I am thrilled to be joining the team at DSW at a vital time for the footwear industry and the consumer,” said Crockett. “The enthusiasm in the business has led to a spark of transformation, of which I’m eager to contribute towards through my vision and passion in elevating our brands to new heights and inspire change in the world of footwear. Innovation and creativity have been at the core of DSW since day one, and I am joining a team that has an unwavering determination and shared commitment towards creating the future, together.”

Crockett’s background includes global full-funnel marketing and brand strategy development, with experience in multi-channel and consumer-centric marketing. She most recently served as global chief marketing officer at Nature’s Sunshine Products, Inc., where she oversaw global product development, research and development, and category positioning. She has also held prominent roles at Dickies, Backcountry, Burton, Lucky Brand, Vans, and REI.

Crockett currently serves on the board of directors for Rumpl, a sustainable and versatile outdoor blanket brand, and Stance, a brand known for its socks, underwear, and t-shirts that celebrate individuality and artistic design.

“Sarah brings a wealth of experience as chief marketing officer and has a proven track record of driving innovative marketing strategies that resonate with customers,” said DSW president Laura Denk, who Crockett will report to.

“Her leadership and vision will be instrumental in advancing DSW’s presence and narrative, connecting with our customers in meaningful ways. With Sarah’s efforts, we look forward to enhancing our customer engagement and further solidifying DSW’s position as a leader in the footwear industry.”