Dick’s Sporting Goods and WNBA launch girls’ apparel collection

Dick’s Sporting Goods (DSG) and the Women’s National Basketball Association (WNBA) have teamed up to launch a girls’ apparel collection, marking the first-ever collaboration between the two brands.

The DSG collection, now available for purchase in select Dick’s Sporting Goods stores nationwide and online at dicks.com, features a range of girls’ tank tops, t-shirts, shorts, and a jacket. The designs pay homage to the WNBA’s iconic orange color and incorporate the distinctive hues of the league’s twelve teams. 

As the official sporting goods retail partner of the WNBA, Dick’s Sporting Goods is dedicated to championing women’s sports and increasing the visibility of the league, its teams, and players.

“When we entered into our partnership with the WNBA, our goal was to use our resources to drive change and bring more visibility to women and girls in sport,” said Melissa Christian, VP, divisional merchandise manager – youth apparel at Dick’s Sporting Goods. 

“This collection is inspired by whitespace we saw in youth girls’ apparel and it provides young basketball fans with an opportunity to wear product that encourages them to show their love and fandom of the WNBA and express their passion for the game. The WNBA has been a phenomenal partner throughout this process, and we are excited to have this product available for young athletes at a time when women’s sports, and basketball in particular, are on the rise.”

In addition to promoting youth participation in basketball, the DSG x WNBA collection is part of Dick’s Sporting Goods’ ongoing commitment to youth sports through its giveback program.

Since 2014, Dick’s Sporting Goods and The Dick’s Sporting Goods Foundation have impacted over 2 million kids through the Sports Matter program, committing over $100 million to support young athletes with equipment, registration fees, league costs, and playing fields.

“The WNBA is excited to partner with Dick’s Sporting Goods to bring this new collection of apparel to young girls,” added WNBA chief growth officer Colie Edison. 

“The creation of this collection illustrates the commitment that Dick’s has to supporting women’s basketball and growing the sport for the next generation. With momentum for the WNBA at an all-time high, we’re thrilled to bring this new set of apparel to our passionate fanbase.”