Dick’s Sporting Goods partners with the Boston Celtics and Red Sox

Dick’s Sporting Goods announced on Wednesday partnerships with two iconic professional sports teams from Boston: the Celtics and the Red Sox. 

As part of the multi-year deals, Dick’s will become the official sporting goods retail partner for each franchise, deepening the brand’s ties with the Boston community.

The move follows the grand opening of Dick’s House of Sport at Prudential Center. Spanning over 100,000 square feet, the retail space offers an extensive array of products alongside immersive in-store experiences such as a climbing wall, multiple golf bays equipped with TrackMan simulators, and a HitTrax multi-sport cage.

“When you think about sports and Boston, this city has so many iconic teams. The Celtics are Red Sox are among the very best of them,” said Mark Rooks, VP creative, sponsorships and entertainment at Dick’s Sporting Goods. 

“Having two legendary Boston sports franchises integrated in what we are doing at House of Sport at Prudential Center and becoming the Official Sporting Goods Retail Partner of both teams makes so much sense and is a huge thrill. We’re looking forward to what we can create together for the incredible fans in Boston.”

Under the terms of the partnerships, Dick’s gains exclusive access to tickets and unique fan experiences for both the Celtics and the Red Sox. Moreover, the brand secures intellectual property rights for use within the newly minted House of Sport store and online within the Boston area. Additionally, Dick’s House of Sport will receive prominent logo placement during select Celtics home games at TD Garden and specific signage at designated games at Fenway Park.

Beyond branding and fan experiences, Dick’s will play a role in supporting youth initiatives for both franchises. The brand will serve as the presenting partner for the Boston Red Sox’s Kid Nation and the Boston Celtics’ Junior Celtics Academy All Girls Showcases.