Elemis inks Sephora distribution deal for US expansion

UK skincare brand Elemis is continuing its international expansion via a new distribution deal with Sephora in the U.S., where it will debut online and in-store mid-February.

The collagen-based skincare brand owned by L’Occitane International will retail at Sephora U.S. a curated assortment of its bestsellers including the Pro-Collagen Cleansing Balm, Pro-Collagen Marine Cream SPF 30, Dynamic Resurfacing Pads and an all-new Sephora Exclusive Collagen Health Starter Kit. 

“We are thrilled to partner with Elemis and introduce our clients to their line of effective, collagen-supporting formulas,” said Brooke Banwart, SVP of skincare merchandising at Sephora.

“Our clients value innovative brands with responsible formulation and Elemis delivers on that with its holistic approach to skin health. We look forward to welcoming this exciting brand to our Sephora community and know that it will be a great addition to our skincare assortment.”

This retail partnership comes at a time of unprecedented international growth for Elemis, which for the last few year has been venturing into new markets, especially via French beauty retailer Sephora.

“We’re delighted to bring our iconic British brand to Sephora consumers across the US, which follows in the footsteps of our launch into Sephora China, Southeast Asia and the UK,” said Sean Harrington, co-founder and chief executive officer of Elemis.

“As leaders in modern day beauty, Sephora are true changemakers and the perfect complement to our 30 years of authority in skincare and our passionate global Elemis community. This expansion with Sephora comes with huge opportunity and a journey we are thrilled to be embarking on. This is just the beginning of a very exciting partnership.”

Elemis will be available in Sephora beginning February 15, on Sephora.com and at 90 stores across the U.S. beginning February 16.