Estee Lauder forecasts bleak annual results; CEO Freda to depart

Fabrizio Freda, President and CEO of Estee Lauder.

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Estee Lauder forecast annual profit and sales below estimates as the global beauty market struggles with slowing demand mainly in the China market and said CEO Fabrizio Freda was retiring after nearly 16 years at the helm.

Freda, 66, who is retiring on June 30, 2025, was named the CEO in 2009 and was responsible for expanding the company’s skincare portfolio with the addition of brands such as Dr. Jart and The Ordinary owner Deciem.

He also steered the company through pandemic-induced supply chain snags when Estee was forced to raise prices to offset rising costs and laid out a turnaround plan last year that included job cuts.

Shares of the company were down 3.6% at $91.56 in premarket trading. They have lost nearly 75% since hitting a record high of $374.20 in January 2022 as prolonged inflation and China-led weakness hammered demand.

Freda’s plans to retire come just a month after Chief Financial Officer Tracey Travis said she would step down after a 12-year stint.

On Monday, Estee said the board was considering internal and external candidates as part of its CEO succession planning.

For fiscal 2025, Estee expects sales to either fall as much as 1% or rise 2%. That compares with analysts’ estimates of a 6.4% rise, according to LSEG data.

The La Mer maker expects annual adjusted profit per share between $2.75 and $2.95, compared with analysts’ expectations of $3.96.

The bleak forecast shows demand for even “affordable luxuries” such as lipsticks and perfumes, widely considered recession-proof, are seeing a hit, with the company expecting continued declines in the prestige beauty segment in China.

European peer L’Oreal also flagged that the global beauty market was growing slower than expected highlighting a lack of a rebound in the China market.

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