Fendi beach club opens at Puente Romano Beach Resort

Italian luxury fashion brand Fendi has partnered with 5-star destination Puente Romano Beach Resort to open the world’s first Fendi beach club. 

As part of the partnership, the resort’s Chiringuito Beach Club was reimagined with vibrant colors, prints, and emblematic stripes reflecting the iconic collections of the fashion house. 

The ‘Fendi for Puente Romano Beach Resort’ highlights the playful, unconventional spirit of the fashion house and its new Astrology Summer Capsule Collection 2023, from furniture, through to cushions and textiles. Each table features Fendi red and white striped place mats, complemented by Fendi tableware decorated with the signs of the zodiac. 

On the beach in front of Chiringuito, Fendi created cabanas and open-air lounges furnished with daybeds and beach chairs decorated with assorted red and yellow cushions as well as soft beach rugs in beige hues.

Next to the beach club, the resort is hosting a pop-up Fendi store for the summer, where customers will find key items of the new Astrology Collection together with iconic pieces, such as Peekaboo and Baguette bags.

Gonzalo Rodriquez, general manager of Puente Romano Beach Resort commented, ‘We cannot think of a better way to welcome summer than with our new beach club! It’s a pleasure and honor to collaborate with Fendi’.