With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges.
Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to Chrome’s revised versions. To respond to the growing threat to consumer businesses, performance marketers need to scale their personalisation for all channels and audiences, including dynamic post-click experiences that will boost conversion and reduce CAC.
This need was met by a new product from Fibr, the AI-powered Personalization Hub. This product was founded in January 2023 by CEO Ankur Goyal and CPO Pritam Roy, offering a pay-per-use model starting from $10, making it an affordable solution for businesses of any size.
The company has raised $1.8 million in a pre-seed round led by Accel Partners, with participation from 2AM VC and other prominent angel investors. Goyal, with his MBA from Stanford and engineering degree from IIT Delhi, brings over 13 years of deep marketing experience to the table.
Fibr’s all-in-one personalisation platform understands every aspect of personalisation across multiple channels, audiences, and modalities—text, image, videos, and locations. It integrates seamlessly into marketing workflows to produce cohesive, on-brand, and scalable experiences that are as unique as the consumer.
The company’s main product, Pilot, creates personalised 1:1 landing pages for every ad, email, and communication, boosting conversions and reducing CAC. Fibr’s AI models are designed to understand your brand style, product positioning, audience personas, and channel marketing mix to bring coherent, on-brand personalisation. Another product, called Blocks, allows marketers to adapt existing content across various formats. As a result, individual users can receive personalised content for different audiences and occasions.
In Fibr’s experience, higher quality leads respond faster: the generated data and insights feed back into the system to produce even more personalised ad campaigns.
Since its beta launch, Fibr has attracted high-profile clients, including India’s largest insurance provider and a $3B broadband provider. Early adopters have seen about a 10% improvement in conversions and lead quality, along with overall productivity and efficiency.
Prayank Swaroop, partner at Accel, is excited about the unique approach Fibr is taking, including the “landing page for every ad” promise and sachet pricing that flips the normal SaaS pricing on its head.
It is important to mention that Fibr is SOC 2, ISO 27001, GDPR, CCPA, and HIPAA compliant and is primarily focused on North America, Canada, and India. The company’s next steps are to grow the customer base and ramp up the AI for even more personalisation.
Looking ahead, Fibr is actively hiring amazing talent, including engineers, product marketers, and sales and GTM professionals, to scale our offerings and continue working on personalisation workflows. The company is committed to supporting marketers with impactful and cost-effective campaigns despite the changes in the digital landscape. It is clear that CAC is increasing, and privacy regulations are continuing to evolve, which calls for a better solution than just brute-forcing one’s way through.
The affordable pricing model of Fibr, combined with its novel approach to personalisation, makes it a perfect solution to the problems that marketers around the world are experiencing.
(Photo by No Revisions)
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