Filson unveils debut womenswear collection

American heritage brand Filson announced on Thursday its debut into the world of womenswear with the introduction of its inaugural collection, slated to launch in August 2024.

The size-inclusive debut includes 32 styles comprising outerwear, shirting, and accessories, ranging from XS to 2XL, with prices from $98 to $995.

The strategic move is backed by Cristina Calori, co-founder and president of WP Lavori, the Italy-based distributor that secured a minority stake in Filson in 2020.

Inspired by trailblazing women throughout history, Calori collaborated with Filson’s chief creative officer, Alex Carleton, delving into the brand’s archives to craft a womenswear collection that seamlessly blends style and function.

“Quality and craftsmanship are part of Filson’s core values,” said Carleton. “As we continue to build our legacy as a leading American heritage brand, it was important for us to include women and welcome them back into the world of Filson. This debut collection was created for the woman who appreciates quality and timeless style no matter where she is or what she’s doing, and most of all she embodies the modern spirit of adventure and individuality that we admire and celebrate.”

Filson was established in 1897 in Seattle, Washington, with a focus on outfitting prospectors bound for the Yukon. In recent years, the brand’s iconic styles have caught the eye of a more fashion-forward audience. 

While Filson has dabbled in womenswear styles before, this marks the brand’s most significant investment in the market, with an expansive full-scale collection. 

“With Filson being such an important heritage and quality brand, expanding into the American market is a logical step, given existing e-commerce and store success catering to a female clientele with specific needs. It’s a natural progression,” added Calori. 

“On the other hand, entering the younger Filson European market is a risk. However, I believe it could effectively enhance and promote the men’s collection, providing a strategic boost for the entire collection, its values, and its quality.”