Flannels reprises Beyoncé’s Renaissance link-up for year-end

The Flannels link-up with Beyoncé’s Renaissance World Tour earlier this year was clearly a success with the Frasers Group-owned luxury retailer now coming back for more.

It said it has “opened the doors to a multi-city retail experience in celebration of” the release of the Renaissance tour film.

With the project dubbed The Renaissance Flagship, the stores are carrying the official apparel and accessories collection, with exclusive installations linked to the worldwide release of the film. The concept has just launched in London, Liverpool and Sheffield and will arrive in Belfast on 14 December.

The launch in the first three stores coincides with the film’s global cinema debut and Flannels has worked with Beyoncé’s own film/production company, record label and management firm, Parkwood Entertainment, on the link-up. 

Back in late May and early June, Flannels had transformed its Oxford Street, London, Flannels X flagship into a “viral shopping and discovery experience” in line with the five-night London residency of the tour.

It saw around-the-block queues back then and said its latest move is “an amplified iteration of the shopping concept”.

It’s all in line with its own festive creative concept We Are The Party, and the four flagship stores “become a one-stop destination for fans to immerse themselves once again in the Renaissance spirit”.

On sale are clothing and accessories with Flannels being the exclusive European retail partner stocking a 16-piece tour-inspired merch range including T-shirts, tracksuits, accessories and more. The pieces are adorned with graphic imagery and lyrics such as ‘Cozy’, ‘I’m That Girl’ and ‘Unique’.

Designer ready-to-wear and accessory edits have also been curated in line with the concept, while Flannels Rental “offers a range of high-glamour looks just for the occasion”. 

Its beauty operation also offers a dedicated edit inspired by Beyoncé’s signature look of the tour — a glitter eye and winged liner. 

The Oxford Street flagship also welcomes the tour’s mirrorball horse, dubbed Reneigh by fans, for the first time, allowing the public to interact with the tour’s  mascot.