Foot Locker opens new retail concept in New York City

Foot Locker announced on Thursday the re-opening of its store on 34th Street in New York City, unveiling its new ‘Home Court’ retail concept, developed in partnership with Nike and the Jordan brand.

Located at 112 W 34th Street, the new Foot Locker Home Court store serves as a multi-brand basketball shopping destination in the heart of Manhattan. The Home Court concept offers both on-court and off-court products from several top brands including partner brands Nike and Jordan, as well as Adidas, Puma, New Balance, Under Armour, and others.

Inside, visitors will find a visually striking space with street-inspired basketball elements. and immersive digital innovations like ‘The Clinic Digital Experience,’ a self-initiated vertical jump challenge that allows customers to test sneaker performance. 

In addition, the store boasts measuring tools with 3D scanning technology to help customers find their ideal basketball product fit. 

“Foot Locker ‘Home Court’ represents a pivotal advancement in how we connect with sneaker enthusiasts and elevate the basketball experience, in collaboration with our brand partners,” said Mary Dillon, president and CEO of Foot Locker, Inc.

“Our reimagined 34th Street store aims to set the standard for excellence in omnichannel retail, in line with our Lace Up Plan and deeply rooted in sneaker culture.” 

Moreover, Kids Foot Locker will debut its new concept at the reopened location for the first time. The reimagined space caters to all age groups and parents, and features an engaging activity table to entertain children, along with social spaces for capturing selfies and documenting the sneaker shopping experience. 

“Our newly redesigned store epitomizes Foot Locker’s ongoing evolution and stands as a testament to our leadership in sneaker and basketball culture. With the introduction of our new Foot Locker ‘Home Court’ in partnership with Nike and Jordan Brand, this location sets a new benchmark,” said Frank Bracken, EVP and chief commercial officer of Foot Locker, Inc.

“We take immense pride in bringing this innovative experience to the heart of New York City, a space designed to serve families, inspire sneaker enthusiasts, and honor the spirit of basketball culture.” 

Looking ahead, Foot Locker has flagged upcoming store openings in Melbourne and Delhi, the company’s first store in India.