Frederick’s of Hollywood names Candice Cuoco creative director

American lingerie brand Frederick’s of Hollywood has named fashion designer and celebrity stylist Candice Cuoco as the brand’s new creative director. 

In this role, Cuoco will oversee the brand’s creative direction and product design, focusing on modern lingerie in an effort to elevate the brand’s product offering. Her first fully designed collection will debut in Fall 2023.

“I am honored to be part of such an iconic brand that is steeped in the power of women,” said Cuoco. “Frederick’s of Hollywood has a rich history of celebrating sensuality and self-expression and I am eager to build upon that foundation to create a bold and inclusive vision for the future.”

Backed by two decades of success in the fashion industry, Cuoco brings to Frederick’s of Hollywood extensive knowledge of fashion and cultural trends, as well as an ability to translate trends to products.

In particular, Cuoco has worked with celebrities, such as Lady Gaga, Nicki Minaj and Doja Cat. Her work has also been shown at New York, London and Paris Fashion Weeks, featured in major fashion magazines and turned heads with a sold-out collection at London’s iconic Selfridges department store. 

Most recently, she was hand-selected to compete on Bravo’s Project Runway, culminating as a finalist and was invited back for Project Runway All-Stars.

“We are thrilled to welcome Candice Cuoco to the Frederick’s of Hollywood family as our new Creative Director,” said Christina Martin Pieper, executive vice president, Lifestyle at Authentic Brands Group, owner of Frederick’s of Hollywood. 

“Candice’s exceptional influence and creative vision align perfectly with our brand’s DNA. Her unique perspective will resonate with our customers and will continue to build on its iconic history.”