TikTok sensation and OnlyFans creator Anna Paul has FINALLY announced the product she is happy to be putting her name behind.
Following her shock split from longtime partner Glen Thompson on August 12, Paul announced that she was working on a secret project.
On Tuesday evening, Paul shared two pictures on her stories, to her 2.4 million Instagram followers, revealing the reason her skin has “been so clear” was thanks to Paullie Skin.
The Instagram profile for the brand revealed that it is made in Australia, vegan and cruelty-free.
Paul did not reveal what products would be available to purchase, but a blurry picture showed four different containers in brightly coloured packaging.
“My first brand is finally here! Welcome to the world of Paullie. I have always loved skincare and for a long time struggled with my skin,” the caption read.
“I’ve tried and tested so many different products and when the opportunity came up to literally create my own I was so excited.
“I’ve been personally using and testing these products for over a year now and the difference they have made on my skin has been incredible.
“I can’t wait to show you everything. We have opened the waitlist on paullie.com where you’ll get early access if you’re interested but just coming here and reading this means the world. Anna x.”
Another post revealed the skincare line would be dropping on September 10 for fans who joined a presale waitlist.
The influencer has 6.9 million TikTok followers but no mention of her skincare launch was on the platform on Tuesday night.
This is fresh start for post-breakup Paul and her first foray into the business world.
The 24-year-old shared a “one take” selfie video on TikTok to announce the popular couple had broken up.
“It was a mutual break up,” she said.
“You know, we’ve been together since we were 16 or 15 and now we’re 24.
“And I know that my relationship is a relationship that you guys look up to.
“As in, like, the only reason I believe in love is cause Anna and Glen.”
Paul ended the quick video by saying: “And we still love each other so much. And that’s what it. That’s what’s happened. So, yeah.”
While this is the first business owned by Paul, she has collaborated with activewear brand Stax.
In August last year, the influencer shutdown Hay Street Mall in Perth ahead of an in-store appearance when thousands of fans flooded the area to catch a glimpse of Paul.
A statement from WA Police said it was due to the “size of the crowd and lack of appropriate security and other event planning in place to cope with the larger than expected crowd”.
The level of interest in this product bodes well for her upcoming skincare sales.
It’s not unusual for influencers to promote their own brands, Bec Judd and Tammy Hembrow have activewear lines while Zoe Foster Blake and Kylie Jenner have skincare/makeup lines.
Paul has an estimated net worth of about $10 million and more than 690,000 likes on OnlyFans where she sits in the top one per cent of creators.