Grown Brilliance opens new store in Los Angeles

Lab grown diamond brand Grown Brilliance has opened a new retail store in Los Angelos.

Located at 8483 Melrose Place, the store is designed to offer customers a unique and immersive shopping experience. The store houses a carefully curated selection of lab-grown diamond jewelry, each crafted to the highest standards of quality and ethical sourcing.

“This marks a significant milestone for the company as it expands its footprint to meet the growing demand for ethical and sustainable diamond alternatives,” the company said in a statement. 

Grown Brilliance is a female founded, lab-grown diamond brand with a focus on transparency, innovation, and sustainability. The company’s mission is to simplify the online diamond-buying process, eliminating ambiguity and providing a risk-free shopping experience for customers.

Their diamonds are cultivated in controlled laboratory environments using advanced technological processes that mimic the conditions found in the Earth. 

The company also supports Shrimad Rajchandra Love and Care USA (SRLC USA), an organization that has touched over 10 million lives in more than 100 cities worldwide through care programs promoting environmental sustainability, education, women’s empowerment, and more.

The company today operates eight stores in total.