Gucci opens new flagship store in Munich

Gucci continues to expand its presence in Germany with the opening of a new boutique in Munich. The new flagship store is located at 11-15 Maximilianstraße and spans two floors.

The 794-square-meter Munich boutique offers a wide selection of women’s and men’s clothing, handbags, luggage, small leather goods, shoes, jewelry and watches, as well as eyewear and beauty products.

For the interior design, the Italian luxury house has chosen clean lines and a neutral color palette. Wooden floors in antique oak with golden marble inlays feature decorative motifs that reference details from the house’s collections, while wooden boiseries in lighter tones adorn the walls and provide a delicate backdrop for the items on display.

To make guests feel at home, the store features built-in displays reminiscent of walk-in closets. Newly designed shelves inspired by classic brass designs elegantly house the various product categories. And to create intimate corners, the fashion house has installed Gucci velvet armchairs, leather sofas, and a long-pile carpet in sage green, across the room.

The store was also designed according to LEED guidelines and principles to monitor and promote energy efficiency, in line with Gucci’s global sustainability commitments, he said.

Gucci celebrated the opening of the Munich flagship store with an exclusive event at the boutique, followed by a party at the P1 Club with DJ sets by Palina Rojinski along with Talisa Brunengraber, Wolfram, DJ Hell and Public Possession DJs.

Guests included Emilia Schuele, Jannik Schuemann & Felix Kruck, Aaron Altaras, Rabea Schif, Paul Schrader, Marcus Butler, Milena Karl, Viky Rader, Mergim Shabani, Jean-Claude M’Passy, Julian Daynov, Sandra & Miguel Pinto and Sonia Lyson.