MUSEUM SHOW: Gucci will stage the brand’s spring 2025 menswear show at the Triennale Milano museum on June 17.
“The building’s architectural grandeur, emblematic of a certain era and aesthetic, stands as one of the most significant examples of public architecture of the city with its modernist design reflecting a rethinking of function and space,” Gucci said in a statement. “Throughout the years, Triennale Milano has embraced innovation and technology, exploring the social role of art and design, reflecting its ongoing commitment to addressing modern society.” This is “an approach that speaks” to creative director Sabato De Sarno’s collections, establishing “a constant dialogue with reality.”
De Sarno’s women’s fall 2024 show in February was held in an industrial site in Milan as work on the Gucci Hub venue are expected to continue throughout the year.
Milan Men’s Fashion Week runs June 14 to 18.
Earlier this month, Gucci’s 2025 cruise collection, and De Sarno’s first destination show, unfurled at Tate Modern Tanks in London, a vast underground concrete exhibition space, with guests including Dua Lipa, Demi Moore, Paul Mescal and Kate and Lila Moss.
The choice of the Triennale, founded in 1923, is in sync with Gucci’s “tradition of intertwining fashion with broader cultural conversations,” and is aligned with the decision to hold the cruise show at the Tate Modern, continued the statement. Both are hubs “where creativity flourishes, providing a space where new encounters emerge through diversity, exchange and the freedom that art, in its wider conception, evokes in its observers.”
De Sarno is an art collector and his passion for the arts is telegraphed throughout the newly renovated Milan Via Montenapoleone flagship, where a selection of modern and contemporary works by both midcareer and established artists and chosen by curator Truls Blaasmo are displayed, from Lucio Fontana, Getulio Alviani, Liliana Moro and Franco Mazzucchelli, to Nathlie Provosty, Jaime Poblete, François Durel, Michael Rey, Herbert Hamak, Adji Dieye and Augustas Serapinas, among others.
The store, unveiled last December, pays tribute to Italian furniture design. Pieces include Cassina’s “Utrecht” armchair by Gerrit Thomas Rietveld; the “Maralunga” sofa by Vico Magistretti for Cassina’s iMaestri Collection; the “La Bambola” armchair by Mario Bellini, and “Tufty-Time” sofa system by Patricia Urquiola for B&B Italia, among others.