Hailey Bieber and one particular sweet treat have become so closely associated, I don’t even have to tell you what it is. In fact, she put a fruity twist on it and made it the flavor du jour of her popular Peptide Lip Treatment. “The new flavor is strawberry glaze,” she tells Allure of the new launch, which hits digital shelves on August 28. But while it is a nod to the biggest trends Bieber has popularized — glazed donut skin and strawberry girl makeup — it’s also an attempt to revisit times gone by.
“As a kid, my favorite donuts [were] a strawberry frosted with sprinkles or a strawberry glazed. I also always loved strawberry shortcake bars,” she recalls. “The inspiration comes from childhood nostalgia, really.” It also felt like a given, she adds, after the release of her strawberry glaze smoothie with Erewhon last year.
It’s not a straight-up strawberry-flavored lip mask — it’s got what Bieber calls a “pastry undertone.” And, thanks to a partnership with Krispy Kreme that had been on Bieber’s wish list for roughly a year, you can treat your tastebuds to the real thing; the franchise revived an old limited-edition strawberry glazed donut for this occasion.
Amid all this sugary talk, Bieber agreed to have a go with Allure’s rapid-fire Just Asking questionnaire.
Allure: Not to be creepy or anything, but what do you smell like right now?
Hailey Bieber: I just put on the Osea Undaria Algae Body Oil. So nice. And then I sprayed Laura Mercier Vanille perfume, which I’ve worn since I was 17 or 18, on and off. I like to mix up my perfume sometimes. I wear a lot of Ex Nihilo perfume. So I smell like vanilla and then that body oil.
Allure: How long does your entire skin-care routine take from start to finish?
Bieber: In the morning, probably about five minutes, not even. At night, my full ritual of double-cleansing and everything is probably a solid 15 minutes.
Allure: What is your least favorite part of getting ready?
Bieber: Brushing my hair out after I get out of the shower. I cannot be bothered with that process, but I have to.