Heaven by Marc Jacobs collaborates with Blumarine on capsule collection

Heaven by Marc Jacobs has teamed up with Blumarine on a special capsule collection. 

The 11-piece collection is inspired by the ultra-feminine Y2K aesthetic. It features the best-selling items across both brands including pink camo print pieces, embroidered denim tops, and jackets and skirts that can be mixed and matched. 

“In my teen and college years, I fell in love with the Blumarine brand and aesthetic — it was the ultimate in feminine, aspirational fashion to me. I remember lusting after Blumarine advertisements. There was something very powerful about the way the brand depicted women, and I felt instantly moved by these images. There are so many parallels between Blumarine and Marc Jacobs, then and now, and I think this collection makes total sense for both of us,” said Ava Nirui, Heaven by Marc Jacobs creative director. 

The collection launches with a campaign captured by artist Petra Collins, backed by renowned stylist Lotta Volkova, as well as a diverse cast of models. Set within a high school, the images evoke a sense of youthful energy and captures the spirit of self-expression. 

“I was thrilled to have the opportunity to work on this project and had a lot of fun creating this special collection that merges Blumarine and Heaven by Marc Jacobs identities. Each piece of the capsule is a gem and truly reflects today’s spirit, balancing ease and coolness in the most feminine and lighthearted way,” said Nicola Brognano, Blumarine creative director.