Henry Rose names new CEO

Genderless fine fragrance brand Henry Rose has announced the appointment of Laure de Metz to the role of chief executive officer. 

De Metz succeeds Debi Theis, who will continue in her current role as president, with the U.S. company adding the new CEO hire comes at a pivotal time as the brand sets its sights on ambitious growth.

De Metz brings over two decades of prestige beauty brand expertise to Henry Rose, where is known for fostering unique brand identities, building deep consumer connections, and promoting profitable growth through multi-channel marketing, digital integration, and distribution expansion.

The executive began her career in Paris with roles at YSL Parfums and Estee Lauder Companies. She spent the last decade at LVMH, most recently as general manager, Americas for Benefit Cosmetics.

“I am thrilled to join a fantastic team, savvy founder, and innovative business backed by one of the best strategic partners in the clean beauty space, Sandbridge Capital,” said de Metz. “Our vision is to bring ingredient transparency and safer products to fine fragrance consumers globally, and I look forward to building the future of beauty with Henry Rose.”

Founded some five years ago by actor-turned-entrepreneur Michelle Pfeiffer, Henry Rose has since expanded across its product offering and retail distribution, including its recent expansion into over 400 Sephora stores nationwide and foray into the Canadian market. 

“Laure’s extensive experience and innovative approach to brand growth make her an invaluable addition to the Henry Rose team,” said Pfeiffer, who also serves as creative director of Henry Rose.

“Her leadership will be instrumental in our mission to continue shaping the future of beauty and further delighting our consumers.”