Hoka opens first US flagship in NYC

Deckers-owned footwear brand Hoka announced on Friday the opening of its inaugural U.S. flagship store in New York City. 

Located at 579 Fifth Avenue, in Manhattan, the new 9,000-square-foot flagship store was designed to reflect the brand’s origins in the French Alps. 

“The grand opening of our US flagship store is a milestone for Hoka, and underscores our brand’s commitment to creating meaningful consumer experiences and helping more people find joy through movement,” said Robin Green, Hoka president. 

“This flagship encapsulates our dedication to innovation, fostering a vibrant community, and empowering athletes across the globe.” 

The store features s a wide selection of footwear, apparel, and fit-testing services, catering to both dedicated athletes and lifestyle enthusiasts seeking high-performance gear. Notably, it houses new launches like the Cielo X1 and Skyward X, as well as iconic models like the Bondi and Clifton.

The flagship store will also serve as a vibrant hub for the global running community. The lower level features a gathering space for athletes to meet and share experiences, and will host interactive workshops to exclusive product launches. 

This flagship store is Hoka’s second permanent location in New York City and the eighth in the United States.