Hot Topic taps Xochitl Gomez for back-to-school campaign

Hot Topic, the omni-channel merchandise destination for entertainment and music fans, has named actress Xochitl Gomez as the face of its new back-to-school 2023 campaign. 

Dubbed ‘Take Note’, the campaign serves as a reminder that the world is full of inspiration for creating your own personal style this school season. As part of the partnership, Gomez styled her own back-to-school looks for the campaign. The school looks will vary from graphic tees to outerwear, all reflective of her unique sense of style and eclectic tastes.

The campaign will be showcased through window displays and store signage at all 630 Hot Topic locations nationwide, on Hotttopic.com, mobile, app, and across the company’s social media channels. 

“Back-to-school season gives everyone a fresh start to define their personal style,” said Gomez. “I love expressing myself through fashion and I had a lot of fun doing it in this campaign. Hot Topic has something for everyone, and I hope the ‘fits I put together inspire others to create their own style with HT’s unique merch.”

Gomez is best known for her roles as America Chavez in Marvel Studios’ Doctor Strange in the Multiverse of Madness and Dawn Schafer in Netflix’s The Baby-Sitters Club. 

“We’re thrilled to partner with Xochitl for back-to-school,” said Ed La Bay, Hot Topic EVP merchandising, marketing, licensing, product development & design. 

“She embodies the spirit and energy of self-expression and individualism Hot Topic represents and is an inspiration to young audiences both onscreen and offscreen.”