Snöbahn, the Colorado venue that brings outdoor sports indoors, has received an investment from some high-profile names in the world of professional sports who hope to expand the concept nationally.
On Monday, Snöbahn announced a deal with Unrivaled Sports, a new business that aims to expand access to youth sports through camps, leagues and more. Unrivaled Sports invested money to become a minority owner in Snöbahn, though it expects to become a majority owner as the company expands, a spokesperson said.
Unrivaled Sports was founded by billionaires Josh Harris and David Blitzer, who manage teams in the National Basketball Association (Philadelphia 76ers) and the National Hockey League (New Jersey Devils), among others. Pro snowboarder Shaun White is one of the company’s partners under its “action sports” division.
The hallmark of Snöbahn is its facilities and equipment that help beginners learn how to ski and ride on the mountain – no snow required. Venues also include jumps and obstacles for BMX and skateboard training.
Snöbahn opened its first location in Centennial in 2016 and its second in Thornton earlier this year. Founder Sadler Merrill is expected to remain with the company.
Unrivaled Sports’ investment is intended to expand Snöbahn beyond the Rocky Mountain region. It’s too early for the company to determine exactly where, but Texas and California are likely at the top of the list, Kevin English, Unrivaled Sports’ Action CEO, said by email.
“Snöbahn is revolutionizing how young athletes engage with action sports year-round,” White said in a statement. “This investment isn’t about adding facilities; it’s about breaking down the barriers to these sports, wherever you are located. It’s about cultivating passion and skill in a whole new generation of athletes.”