Inter Parfums announced on Monday it has entered into an exclusive worldwide fragrance license for the Roberto Cavalli brand, effective July 6.
Interparfums Italia, the company’s wholly owned subsidiary based in Florence, will manage the Cavalli fragrance business, “in keeping with the company’s strategy to develop an Italian brand hub,” the New York-headquartered Inter Parfums said in a press release.
“We are enthusiastic about the potential of our partnership with Cavalli and its creative director, Fausto Puglisi. We will modernize and elevate the fragrance portfolio, build out a powerful global brand presence along with a robust omni-channel reach, strengthening visibility and improve shelf space,” said Jean Madar, chairman and chief executive officer of Inter Parfums, Inc.
“Our current plans call for brand extensions in 2024 and a new blockbuster scent for women in 2025. It is natural that the Cavalli brand be based in Italy utilizing our Florence resources, staff and infrastructure, which will be a long-term competitive advantage.”
Founded in 1970, Roberto Cavalli is an Italian luxury lifestyle brand with apparel for women, men and children, fashion accessories, home collections, and fragrances. Roberto Cavalli fragrances debuted in 2002 introducing the first of a series of scents under the Roberto Cavalli and Just Cavalli brands.
“We are looking forward to our partnership with Inter Parfums as they represent excellence in the fragrance business. Fragrances and beauty are an important pillar for the Roberto Cavalli brand to reach more of our customers within the Roberto Cavalli universe, and we can’t think of a better partner,” said Sergio Azzolari, chief executive officer of Roberto Cavalli.
“Inter Parfums has a significant track record in supporting brands in their upward trajectories, combining global excellence and capabilities with a strong understanding of the Italian luxury business. Inter Parfums strongly believes in our brands’ potential, and we will work together to develop and grow this business combining commitment, focus and innovation.”
In its most recent trading update, Inter Parfums recorded a 24% uptick in revenues to $311.7 million for the three months ending March 31.
As a result, net income at the fragrance company surged 53% to $54.1 million in the first quarter, compared to $35.3 million in the prior-year period, added Inter Parfums.
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