JD.com opens fashion warehouse in Paris

JD Worldwide, the import and export shopping platform under China’s JD.com, has announced the launch of its first self-operated direct procurement warehouse for fashion goods in Paris, France. 

Located in the suburbs of Paris in Val-d’Oise, the new facility is dedicated to housing fashion merchandise from France, Germany, the United Kingdom, Italy, and Spain, among other European countries. It features an extensive range of product categories, encompassing apparel, beauty products, jewelry, and luxury items, and hosts a curated selection from over 100 respected brands.

The opening serves as the latest step in the Asian company’s cross-border e-commerce strategy, which aims “to facilitate the entry of more European brands into the Chinese market by providing efficient fulfillment solutions,” according to a press release.

“Our strategy focuses on expanding our supply chain to the very locations where brands are based,” said Louis Zhang, general manager of luxury and fashion at JD Worldwide.

“This approach not only meaningfully reduces fulfillment costs for local sellers but also provides faster delivery, competitive pricing, and reliable service for our customers. This innovative approach is designed to unlock new possibilities for more SMEs and specialty brands from Europe, providing them with an entry point into China’s vibrant and dynamic fashion market.”

Coinciding with the warehouse opening, JD Worldwide has also launched a dedicated online store linked directly to the Paris warehouse.

Leveraging efficient local inventory management, the platform ensures that the latest fashion arrivals and promotions are readily accessible, and orders placed on the JD app in China are swiftly shipped for delivery.

Additionally, orders are taken through the JD Smart Check service, which verifies the authenticity and traceability of imported purchases for Chinese consumers.

JD.com currently boasts major procurement centers in Europe and other regions, with an operational footprint spanning over 1,600 warehouses, including nearly 90 bonded, direct mail, and overseas warehouses worldwide.