Jeremy Scott has once again teamed up with baby gear brand Cybex to launch a collection, inspired by retro diners and classic automobiles.
The ‘Car’ collection by Jeremy Scott features a range of stylish strollers, a car seat and accessories that echo the golden era of American drive-ins and outdoor cinemas. With elegant rear wings, chrome accents, and vibrant turquoise hues, the collection invites families to enjoy a touch of mid-century nostalgia.
“I always strive to bring a whimsical aura to the designs I create for Cybex, because the brand revolves around the pursuit of perfection,” said Scott, in a news statement.
“We are mutually committed to crafting the best products while allowing me the freedom to create something extraordinary. The collection truly reflects my eclectic sense of style. I love the contrast between different elements and ideas that come together in totally unexpected ways to create a dynamic vision, resulting in a fashionable product. I hope the design brings a smile to people’s faces!”
The collection launched with an exclusive event on June 5 at the iconic Mel’s Drive-In in West Hollywood, Los Angeles. Set against the nostalgic backdrop of a classic American drive-in, the event perfectly encapsulated the charm of the new collection.
Guests were transported back to the 1950s, surrounded by vibrant colors and retro vibes. Roller-skating waitresses, vintage jukeboxes, and a lively atmosphere enhanced the nostalgic experience. Notable guests included Ashley Tisdale, Ashley Benson, Jenna Dewan, Hilary Rhoda, and Dani Michelle, among others.
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