Jo Malone opens flagship store in Harajuku, Tokyo

Jo Malone London has opened a flagship store in Tokyo’s Harajuku district.

Coinciding with Jo Malone’s 15th anniversary in Japan, the new Harajuku store marks the brand’s largest store worldwide and joins over 50 stores in Japan, reinforcing its commitment to the Japanese market.

Spanning 2,540 square feet, the store emphasizes hands-on exploration through features like a cabinet of curiosities, unique displays such as an opulent-yet-imperfect chandelier, and a bespoke interactive shell phone. Reflecting Japan’s celebration of individual style, the store offers personalization services, including a global preview of new customization options. 

It opens with an exclusive and limited-edition tote bag, a postcard designed by artist Amyisla McCombie, and two exclusive colognes inspired by Japanese ingredients—Nashi Blossom and Cherry Blossom—each presented in a specially designed story box with kawaii illustrations.

The store also features a series of installations and interactive moments, including a Cologne Intense Room and scented clouds, designed to guide visitors on a personalized scent journey. Highlights include a castle display created by Academy Award and BAFTA-winning artist Shona Heath, and a menu of five special services focused on Cologne Intense, scent layering, home, gifting, and the men’s edit. 

The store opened with a launch party attended by notable guests including actor and model Shohei Miura, DJ twins Aya and Amiaya, Harajuku fashion icon Baby Mary, and actors Tao Okamoto and Nobuaki Kaneko.