Joe’s Jeans names Dani Michelle creative director

Denim lifestyle brand Joe’s Jeans has named internationally-acclaimed stylist Dani Michelle as creative director for the brand, and Leore Arik as executive vice president/general manager.

As creative director, Michelle will take charge of creative direction for social content, website design, and photography. She will also collaborate closely with the design team, contributing to directional seasonal trends and creating capsule collections for the brand.

“Dani is incredibly influential in the styling world, with clients that are some of the most visible and aspirational female celebrities in the industry,” said Suzy Biszantz, Centric Brands Group president, men’s & women’s. 

“She has a natural passion for denim and we know she will bring a uniquely creative perspective and influence to Joe’s.” 

Michelle is recognized for her distinctive blend of feminine and edgy styles. She boasts a client roster, including Hailey Bieiber, Kendall Jenner, Behati Prinsloo, Maren Morris, and more. Her work has been featured in publications like Vogue, InStyle, Glamour, The Hollywood Reporter, Nylon, and Harper’s Bazaar.

“Joe’s is such a nostalgic brand for me,” said Michelle. “I remember when Joe’s first hit the market, and it’s an honor to now be working with them in a creative capacity. I am a denim girl through-and-through. Denim is a staple, a classic, a forever, and I’m so excited for where the brand can go and what lies ahead!”

Coinciding with this announcement Leore Arik, formerly of A.L.C. LTD, has joined Joe’s Jeans as the executive vice president/general manager. Arik, who spent eight years at A.L.C. LTD, brings an impressive background in merchandising and buying to her new role. Based in the Los Angeles headquarters, Arik will report directly to Biszantz.

“Leore has an impressive knowledge of brand and product development along with a wealth of strong relationships across the industry,” said Biszantz. “I am thrilled to partner with her as we continue to grow the Joe’s brand.”