Joor presents to buyers an exclusive virtual platform for accessing the world’s four most influential Fashion Weeks

Gaining entry to the four paramount Fashion Weeks on the planet with just one click is the coveted aspiration of many retailers. Addressing this demand, the digital wholesale platform, Joor, has launched its latest endeavor, Joor x Fashion Month. This singular virtual event empowers retailers to explore the collections of brands participating in the New York, London, Milan, and Paris Fashion Weeks, facilitating ordering processes.

This innovative service is seamlessly integrated into its Joor Passport session, which virtually connects buyers and brands during fashion fairs or similar events. Since its creation in 2020, this platform has hosted 90 events, accommodating a total of 8,500 brands and 425,000 buyers, resulting in sales for nearly a million products, as underscored by the platform.
 
Joor x Fashion Month commenced on February 8 with the unveiling of women’s ready-to-wear collections for the Fall/Winter 2024-25 season and will continue until April 8. Initially, the service rolls out with a limited selection of participating brands, comprising five per Fashion Week. These include Prabal Gurung, Proenza Schouler, Khaite, Tory Burch, and Thom Browne for New York; David Koma, Simone Rocha, JW Anderson, Erdem, and Holzweiler for London; Blumarine, Jil Sander, MSGM, Missoni, and Diesel for Milan; Isabel Marant, Stella McCartney, Issey Miyake, Loewe, and Victoria Beckham for Paris.

“Bringing together the world’s four most influential fashion weeks into one virtual event underscores the ease and significance of digital wholesale, as we continue to enhance the B2B experience and facilitate a transparent purchasing process for our extensive network of leading global retailers,” remarked Kristin Savilia, CEO of Joor, who collaborates with renowned establishments such as Harrods, Neiman Marcus, Harvey Nichols, Printemps, Bergdorf Goodman, Shopbop, and Dover Street Market.
 
Last October, Joor secured a $25 million (€23.6 million) investment to accelerate its development and investments in innovation. Founded in 2010 and headquartered in New York, the company currently boasts 625,000 professional buyers across 150 countries, along with 14,000 partner brands. It processes nearly 20 billion dollars in wholesale transactions annually.