The Frisco City Council is set to consider nominating Keurig Dr Pepper Inc. for the Texas Enterprise Zone Program as the company plans to invest more money in the North Texas city.
Keurig Dr Pepper intends to invest $25 million in facility upgrades and modernizations in Frisco over the next five years. This investment will also cover the purchase of new IT equipment and software, as well as the digitalization of its procurement management office.
This investment will support Keurig Dr Pepper in manufacturing, marketing, and distributing beverages across North America.
Frisco’s nomination for the enterprise zone program will involve retaining 490 full-time jobs and creating 10 full-time jobs at The Star, a mixed-use development housing the Dallas Cowboys headquarters. As of January 2023, Keurig Dr Pepper employed 1,187 people at its Frisco co-headquarters.
The Texas Enterprise Zone Program is overseen by the governor’s office, and companies must be nominated by their communities to be eligible. Once enrolled, companies can seek refunds of state sales and use taxes for specific expenses. Keurig Dr Pepper could potentially receive a refund of $1.25 million.
Following the merger of Dr Pepper Snapple Group and Keurig Green Mountain in 2018, Keurig Dr Pepper relocated its co-headquarters to Frisco, which also used to be the headquarters of Dr Pepper Snapple Group in Plano.