Lee succeeds will Tae Jin Park, who is retiring after a 36-year journey with Kia Corporation and 4 years with Kia India.
With over 30 years of experience in the automotive sector, Lee has been mandated to spearhead Kia’s operations in the sub-continent focusing on fostering sustainable business growth.
Prior to this, Lee has held leadership positions in various capacities in both developed and developing economies, including roles in the US, Canada, Italy, Mexico, Kia Headquarters in Central and South America, and Kia Europe Headquarters in Germany.
In his recent role as President at Kia Mexico, Lee played a pivotal role in the company’s substantial growth and establishment as a production and export hub.
Commenting on his appointment, Lee, MD and CEO – Kia India, said, “I am very excited to assume this responsibility as Kia India has become one of the most loved and trusted brands in just 4 years. With two segment-breaking updates – the new Seltos & the new Sonet and a host of more innovative products on the way, Kia India is surely on the right path to sustainable business growth.” Lee added he intends to unlock the next phase of growth through inspiring Kia brand experiences thereby creating more value and long-lasting impact for our customers, partners, and employees alike.