Kiki de Montparnasse, the high-end lingerie and pleasure brand, has officially announced the arrival of its new Global President with Alexa Cahill stepping into the role.
Cahill has over two decades of “global brand-building experience”, starting as a Sales and Marketing Account Executive on Jennifer Lopez’s contemporary Sweetface brand, working under Andy Hilger, the CEO of LO. She then moved to be Director at Salon-9, a resort showroom that had Zimmermann as its inaugural client.
She saw Zimmerman’s potential to expand in the Northern Hemisphere and moved in-house. Kiki de Montparnasse said she was “instrumental” in growing Zimmerman’s business 32,000% by introducing ready-to-wear collections outside Australia, strategically starting with the US and UK markets. That led to its first showing at Paris Fashion Week for the and stores in Europe and the UAE.
Most recently, Cahill was President at Milly.
Kiki de Montparnasse owner and CEO Brian Cytrynbaum described her as “a fearless leader who knows what it takes to unlock a brand’s potential and drive significant growth globally”.
He said she understands the label’s “core proposition, its luxury customer, and where to take them next. Her proven track record is exactly what we need to propel the next chapter of growth for the brand, and we couldn’t be more excited to have her on board”.
The brand recently opened a Harrods, London, pop-up targeting Valentine’s Day-linked sales.
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