An Aussie retail company is deliberately discriminating against Baby Boomers with its competition giving people a chance to have their rent or mortgage paid for a year.
Mattress in a box and furniture company Koala has trolled the generation further and set up a competition website called boomerblocker.com. So basically the competition is open to anyone born after 1965.
Koala is digging the boot into older Australians who believe they experienced a bigger financial burden when interest rates rose in the 80s compared to millennials and Gen Z today.
The website opens with a sharp piece of social commentary.
“In a bid to stop the golden generation from claiming any more good deals, Koala is rolling out a first-of-its-kind ‘Boomer Blocker’, a generationally biased questionnaire which Aussies will need to answer as part of their application, which has been purposefully designed to try and filter out boomers and ensure the offer is available to everyone from generations X, Y and Z,” the website says.
While the site doesn’t ask for your age or date of birth, there are questions that need to be answered before entering that may put some boomers at a disadvantage.
Some questions included:
Which picture doesn’t represent Vin Diesel’s character in the Fast and the Furious?
If one were to be ‘Boujee’ what would they be?
What is a Pokemon?
Where is the Fresh Prince From?
What picture shows planking?
Which emoji would you avoid sending to family members?
A wrong answer prompted a pop-up message saying: “We’re not angry, we’re just disappointed. Our calculations have detected high levels of boomerness. Let the kids have their fun and go shopping. . .”
Koala’s chief commercial officer Rory Costello said that baby boomers had comparatively easier access to homeownership than the younger generations, and this competition aimed to “level the field”.
“We wanted to give Millennials, Gen Z’ers (referring to the generation born between the late 1990s to early 2010s), and everyone in-between the opportunity to have their rent or mortgage paid for an entire year, so they can use their cash for other luxuries that boomers enjoy daily,” he said.
Seniors Discount Club labelled the competition controversial and wrote that it “left many in the baby boomer generation peeved, to say the least”.