LA menswear label Vayder opens Harrods pop-up

Fledging LA fashion brand Vayder has widened its presence in London to sell its menswear collection in luxury department store Harrods. 

The one-year-old denim-based fashion brand, which launched its initial AW23 drop two months ago, has opened a pop-up in the Knightsbridge store.

The temporary unit is on the store’s second floor men’s contemporary designer room, featuring that AW23 ‘Collection 001’ offer.

Vayder founder and creative director Jon Geller said the collection is rooted in “the energy of the 90’s” with streetwear-inspired silhouettes “translated for the modern luxury customer”.

This includes its signature Letterman jacket, carpenter pants, graphic knitwear and tees among an array of denim and shirts “created by skilled artisans and exclusive fabrics all coming from Italy’s finest sources”. 

The pop-up will operate for two months but the collection will remain available online at Harrods.com. 

“Harrods has always been a retailer that I have aspired to work with [so] launching our collection together is a dream come true,” said Geller.  “Vayder’s roots in nostalgia and iconic luxury perfectly align with the world of Harrods and I cannot wait to showcase our pieces together.” 

The temporary men’s store follows the brand’s debut in Selfridges on Oxford Street in September. It’s also available at select Saks Fifth Avenue locations in its domestic market and via its own webstore.