Like her or not, Kim Kardashian is a force to be reckoned with.
This week, Kim Kardashian and her $40 billion shapewear label, SKIMS, announced a multi-year partnership with the NBA, the WNBA, and USA Basketball. When it comes to marketing and personal branding specifically, almost no one does it better than the jewel of the Kardashian dynasty crown. And we can all learn plenty from the way she does it.
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