Lulus extends partnership with Levi’s, unveils capsule collection

Lulus announced on Monday the extension of its partnership with denim giant Levi Strauss & Co. 

The collaboration introduces a capsule collection dubbed ‘Lulus Loves: Levi’s’, featuring a curated selection of denim styles for women.

The collection, available both online at lulus.com and in-store, showcases a range of Levi’s staples including trucker jackets, jeans, cutoff shorts, and jumpsuits. The collaboration underscores Lulus’ focus on curated edits, which provides customers with diverse options to elevate their fashion choices from a range of compelling brands.

“At Lulus, our goal is to be a one-stop-shop for all of life’s most important moments – and there is nothing better than donning a Levi’s classic style to an event, date night or anything in-between,” said Laura Deady, chief merchandising officer, Lulus. 

“Through the all-new Lulus Loves: Levi’s capsule, we’re able to highlight the essential role denim plays in a woman’s wardrobe, as well as how it serves as the perfect fashion statement for any occasion. The quality, versatility, and attainability of Levi’s are directly aligned with our brand, and we’re thrilled to be able to include what we anticipate to be highly-coveted offerings for shoppers to enjoy on Lulus.com.”

As part of the launch, Lulus will host a denim customization event at its Melrose store on May 18, featuring the Levi’s Tailor Shop on-site. Customers will have the opportunity to personalize their Levi’s apparel with complimentary chain stitch embroidery services.